Texas Forest Trail Region Partners with Jacksonville Chamber of Commerce & City to Offer Texas Friendly Training

Jacksonville, Texas- On March 3, the Texas Forest Trail Region (TFTR), in partnership with the Jacksonville Chamber of Commerce and the City of Jacksonville, will offer a Texas Friendly Customer Service workshop for local businesses.  The workshop will be held from 11:00 a.m. – 2:00 p.m. at the Norman Activity Center, 526 E. Commerce Street in Jacksonville.

“This program is a great opportunity for Jacksonville businesses and employees to learn some very valuable tools to better serve their customers and clients,” said Peggy Renfro, President of the Jacksonville Chamber of Commerce.

“The customer service skills learned in this program can be used from the front line employee to the management staff.”

Texas Forest Trail Executive Director, Marty Prince a certified hospitality trainer, will teach participants about the fundamentals of customer service, opportunities for tourism development, and ways to make the Jacksonville area a tourist-friendly place. All participants will be “Texas Friendly” certified at the conclusion of day. “Offering excellent customer service to your customers is the best and easiest advertising your business can do for itself,” says Prince.

“This workshop focuses on empowering employees to be their best, and provides the skills they need to keep customers coming back.”

The second session will focus on Jacksonville as a destination and highlight tourism assets within the community. Attendees will be given the opportunity to network with one another, learn about happenings throughout the city and information about the history and culture of the area.

There is no cost to attend the workshop, however registration is required. Space is limited. Please contact the Jacksonville Chamber of Commerce before February 23 to reserve your space. 903/586- 2217.

The Texas Forest Trail Region is a regional tourism initiative developed by the Texas Historical Commission that fosters regional economic development by promoting heritage tourism through the preservation of cultural and historic resources and regional partnerships. The Texas Forest Trail Region encompasses 35 counties in East Texas including Anderson, Angelina, Bowie, Camp, Cass, Cherokee, Franklin, Gregg, Hardin, Harrison, Henderson, Houston, Jasper, Jefferson, Marion, Montgomery, Morris, Nacogdoches, Newton, Orange, Panola, Polk, Red River, Rusk, Sabine, San Augustine, San Jacinto, Shelby, Smith, Titus, Trinity, Tyler, Upshur, Walker and Wood.

For more information about the Texas Forest Trail please contact, Executive Director Marty Prince at 936/560-3699 or or visit

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